Carolina Auto Program
Four current vehicles parked in a curving row on the Carova 4x4 beach at dusk, headlights on: a white 2027 Chevrolet Silverado Trail Boss, a red Ram 1500 Rebel, a dark gray Jeep Gladiator and a bright blue Jeep Wrangler Willys.
Wrangler, Gladiator, Rebel and 2027 Trail Boss on the Carova beach

PenFed · TrueCar · Open to anyone · NC and VA

PenFed Car Buying Service: how it works, the rate discount, and who runs it

PenFed was named for the Pentagon and once served only defense workers. Now anyone can join, and its car buying service is TrueCar with a lower loan rate on top. Here is how it works and what it doesn’t change.

A credit union car buying service anyone can join.

No military tie needed, and a loan discount when you buy through it.

2,400Searches a month for it
$3,231PenFed’s 2025 average off sticker
2011The year TrueCar started running it
0Memberships to join here

Google searches in the United States, twelve-month average, via DataForSEO, November 2026. Savings figure is PenFed’s, for 2025 new-vehicle buyers at TrueCar Certified Dealers.

How it works

TrueCar’s prices, PenFed’s loan

The website and the dealers are TrueCar’s. The discount on the loan is PenFed’s.

Shop
See upfront price offers from TrueCar Certified Dealers on PenFed’s site.
The rate discount
Buy through the service and finance with PenFed, and PenFed lowers your rate on 36-, 48-, 60- and 72-month loans once the purchase is verified.
The extras
Members-only cash from select automakers after 60 days of membership, a Buyer’s Bonus of up to $1,000 in extra benefits, and up to $500 back on an insurance deductible (not in New Hampshire or New York).
Who joins
Anyone. PenFed opens your membership during the loan application.
PenFed and TrueCar
In January 2026 a group led by TrueCar’s founder took TrueCar private for about $227 million. PenFed is one of the investors, plans to grow its auto lending through TrueCar, and its CEO joined the new board.
What it doesn’t change
You still go to the dealer’s lot for a short test drive and handle the trade-in and add-ons there.

The beach alternative

Half a day on the sand before you see a price

A short drive tells you little about a 4x4. Five and a half hours tells you plenty.

The Carolina Auto Program
Every vehicle on the Carolina Auto Program comes from one of our dealers, a store that agreed to one no-haggle, out-the-door price for our drivers before it joined. You spend five and a half hours in the off-road trim on the Carova 4x4 beach first, $325 a vehicle, drivers 25 and older. The price comes by email on a numbered certificate, good for 30 days. Beat it in writing within the 30 days and your $325 comes back. Nothing to join, and you can still bring your credit union loan.
Other credit unions
Navy Federal, SECU and the military credit unions, side by side. Credit union car buying, compared.
Military rebates
The factory military offers come from the automaker and need no club. Every offer, compared.

Questions

Straight answers

How does the PenFed Car Buying Service work?

You shop on a PenFed site run by TrueCar and see upfront price offers from TrueCar Certified Dealers. Finance the vehicle with PenFed after buying through the service and PenFed gives you a lower loan rate on 36- to 72-month terms.

Do I have to be in the military to use PenFed?

No. PenFed was once limited to defense workers but is now open to anyone. You can apply for the loan and PenFed opens your membership during the application.

How much does the PenFed Car Buying Service save?

PenFed says members saved an average of $3,231 off sticker on new vehicles bought from TrueCar Certified Dealers in 2025. Savings vary by vehicle, region, dealer and factory incentives.

What extras come with it?

PenFed lists members-only cash from select automakers (you must be a member for at least 60 days), a Buyer’s Bonus of up to $1,000 in extra benefits, and up to $500 back on an auto insurance deductible, not offered in New Hampshire or New York.

Who runs the PenFed Car Buying Service?

TrueCar, since 2011. In January 2026 PenFed also became one of the investors that took TrueCar private, and PenFed’s CEO joined the board of the new parent company.

Can I use a PenFed loan on the Carolina Auto Program?

Yes, as a regular PenFed auto loan. The lower rate is tied to buying through PenFed’s TrueCar service, so ask PenFed what rate applies before you choose.

Is the Carolina Auto Program connected to PenFed?

No. Beach 4x4 LLC runs it and is not affiliated with PenFed, TrueCar or any automaker.

Book your drive · $325 a vehicle · All year

Pick your date. We confirm today.

Book your drive

$325 a vehicle for the full five and a half hours, any month of the year. Request a date on the main page and we confirm by email the same day, with the booking link and the online license and insurance check. Questions? Text (252) 564-4218 or email bret@beach4x4.com; answers come back the same day.

Renting, not buying?

Beach 4x4 rents 4x4s for the Corolla and Carova beach, open all year, seven days a week.