Carolina Auto Program
A white 2027 Chevrolet Silverado Trail Boss parked on the Carova beach, wild horses grazing behind it by the dunes.

Factory discount programs · GM Supplier Discount

The GM Supplier Discount, explained: who qualifies, what it saves, and the no-haggle route if you don’t

The GM Supplier Discount is General Motors’ purchase program for employees of its supplier and partner companies: a set price below MSRP on new Chevrolet, GMC, Buick and Cadillac vehicles, unlocked by an authorization number and honored by participating dealers. Eighteen thousand people a month search for it, and most of them want to know two things: do I qualify, and how much is it worth? Here is how the program works from GM’s own rules, what the supplier price is and isn’t, the Jeep and Ram equivalent, and what a buyer with no company code can do instead.

How it works

A company code, an authorization number, and a participating dealer

The GM Supplier Discount is GM’s program for people who work for the companies that supply it. GM calls the price “a special discounted price that is less than the Manufacturer’s Suggested Retail Price.” It is not the employee price, and it is not a public offer; it runs on an authorization number that GM issues to you and the dealer has to have in hand before the sale.

  1. Step 1

    Check that your employer is on the list

    Active hourly and salaried employees of eligible GM suppliers and business associates qualify, full- or part-time, if they live in the United States. Contract employees do not. GM’s site has a lookup that tells you whether your company is in without creating an account; otherwise your HR office has the company code.

  2. Step 2

    Get your authorization number

    Register at gmsupplierdiscount.com with the company code, choose GM Supplier Discount, then Get Authorization Number. Each number is good for 90 days, and you get two a year, a limit shared with GM’s EV Supplier Allowance program.

  3. Step 3

    Find a dealer that takes it, for that model

    Dealer participation is voluntary and set model by model, so say you are using the supplier discount in your first message, not at the desk. If one store declines, another may not. Bring the printed number, a company badge or a pay stub from the last 30 days, and your license.

  4. Step 4

    Pay the program price, plus most current offers

    The price on the invoice has to match the program price on the paperwork. GM says the program “is compatible with most current offers,” so the rebates and financing you qualify for usually apply on top; the Offers page on GM’s site and the dealer confirm which ones. You cannot accept extra money off from the dealer beyond GM-sponsored incentives.

  5. Step 5

    Keep it six months, in your own name

    Bought with cash or a loan, the vehicle has to stay yours for at least six months from delivery, titled and insured to you for personal use. The documentation fee is capped at $75 unless state law sets one or the dealer charges every customer the same. Misusing or selling an authorization number costs five years of eligibility.

The price

What the supplier price is, and isn’t

GM does not publish the percentage. The supplier price is a set figure per model and trim, below sticker and above the employee price, and the only way to see yours is to build the vehicle on the brand’s site and look at the supplier pricing line, or ask a participating dealer with your number.

Below MSRP, by model
GM’s own description is a discounted price “less than the Manufacturer’s Suggested Retail Price.” The gap is bigger on some models than others and can change without notice, and GM can pull a model from the eligible list at any time.
Set, not negotiated
The program price is the program price. The dealer can’t add to it and you can’t accept a side discount beyond GM’s incentives. A dealer can still sell you financing, accessories and the extended warranty, and you can still say no.
Not always the best price
On a model carrying a large public rebate or a dealer sitting on too many of them, the ordinary negotiated price can beat the supplier price. Compare the out-the-door numbers, not the labels.
Share Your Discount
After you buy or lease through the program you can sponsor one family member, friend or neighbor per qualifying purchase, within a year of your purchase, up to twice a year. You generate their number from your account with their date of birth and ZIP code; they have 90 days to use it and you don’t have to be there.
Purchase or lease
Both. New and unused vehicles only, titled to a person, not a business. Up to two per calendar year.

The Jeep and Ram version, and Ford’s

Every Detroit brand has a partner-company price. Stellantis calls its program Affiliate Rewards (it was FCA Affiliate Rewards until the merger): employees of partner companies buy a Jeep, Ram, Dodge or Chrysler at a preferred price reported as one percent below factory invoice plus a $75 administration fee, haggle-free, with a control number from the program site. Ford runs the X-Plan for partner employees and the A- and Z-Plans for its own people and retirees. The shape is the same each time: your employer is on a list, you get a number, a participating dealer sells at a set price.

2GM supplier authorizations a year, each good for 90 days
$75Cap on the dealer doc fee under the GM program, with exceptions
6 moMinimum you keep a vehicle bought with cash or a loan
1%Below invoice, the reported Stellantis Affiliate Rewards price

GM program terms are from GM’s published rules and FAQs at gmsupplierdiscount.com as of November 2026; the Affiliate Rewards price is as reported by Motor1 in 2026, not a Stellantis publication. All three programs change their terms without notice and can exclude models at any time.

If you don’t qualify

No company code? There is another way to a set, no-haggle price.

Most of the people searching for the GM Supplier Discount don’t work for a GM supplier. They want what the program gives its members: a price fixed in advance, by someone other than the salesperson, with nothing to argue about. The Carolina Auto Program gives you that, and the membership is half a day in the vehicle instead of a badge.

What qualifies you
Half a day in the off-road trim on the Carova 4x4 beach north of Corolla, North Carolina, no salesperson anywhere in it. The Silverado Trail Boss drives through our Chevrolet dealer; the Wrangler, Gladiator and Ram Rebel through our Jeep and Ram dealer; the Bronco and F-150 Tremor through our Ford dealer. $325 a vehicle, any month of the year.
The price
Set by our dealer for that brand before you book and the same for every program driver. You see it that evening on a numbered certificate: sticker, the dealer’s discount, factory cash, the program price, any delivery fee and the out-the-door total, good for 30 days.
The guarantee
Beat the certificate in writing at another store within the 30 days and the $325 comes back. A supplier price is a fair price; this one has to be a real one.
If you do hold a number
Say so when you book. Our dealer puts in writing which price applies to your order before the certificate is issued, so you are never choosing blind between the two.
Built to order
You drive the off-road trim, then order the trim, color and options you want at the certificate price. Within the dealer’s area it delivers to your door; farther away, a dealer near you hands over the keys for a flat fee printed on the certificate.

Side by side

GM Supplier Discount, Affiliate Rewards, X-Plan and the Carolina Auto Program

Factory partner-pricing programs compared with the Carolina Auto Program
ProgramWho qualifiesThe priceHow you get it
GM Supplier DiscountEmployees of eligible GM supplier and business-associate companies; a spouse or, after a purchase, one sponsored friend or family memberA set price below MSRP, by model; GM publishes no percentage; most current offers stackAuthorization number from gmsupplierdiscount.com, two a year, 90 days each, at a participating dealer
Stellantis Affiliate RewardsEmployees of partner companies (Jeep, Ram, Dodge, Chrysler)Reported at one percent below factory invoice plus a $75 fee, haggle-freeControl number from the program site, at a participating dealer
Ford X-PlanEmployees of Ford partner companiesA set partner pricePIN from Ford’s partner site, at a participating dealer
Carolina Auto ProgramAnyone 25 or older with a license and full-coverage insurance; no employer, no cardOne no-haggle price per brand, set before you book, the same for every program driver; refunded $325 if beaten in writing within 30 daysHalf a day in the off-road trim on the Carova beach, $325; the price arrives that evening on a 30-day certificate

Questions

Straight answers

Who qualifies for the GM Supplier Discount?

Active full- and part-time employees of companies on GM’s eligible supplier and business-associate list who live in the United States. Contract employees don’t qualify. Spouses and, after a purchase, one friend or family member per qualifying purchase can be sponsored through Share Your Discount.

How much does the GM Supplier Discount save?

GM says only that the price is less than MSRP; it publishes no percentage, and the amount differs by model and trim. The supplier price sits between the sticker price and the GM employee price. Build the vehicle on the brand’s site to see the supplier line for that exact model.

How do I get a GM supplier discount code?

Register at gmsupplierdiscount.com with the company code from your HR office, choose GM Supplier Discount, then Get Authorization Number. It is good for 90 days and you get two a year. Take it to a participating dealer with a company badge or recent pay stub and your license.

Can the GM Supplier Discount be combined with rebates?

Usually. GM says the program is compatible with most current offers, and the dealer and GM’s Offers page confirm which incentives stack on a given model. What you cannot do is take extra money off from the dealer beyond GM’s own incentives.

Do all GM dealers accept the supplier discount?

No. Participation is voluntary and decided model by model, so a dealer can take it on one truck and not another. Mention it in your first contact and try another store if one declines.

What is the Jeep or Ram equivalent of the GM Supplier Discount?

Stellantis Affiliate Rewards, formerly FCA Affiliate Rewards: employees of partner companies get a preferred price reported at one percent below factory invoice plus a $75 fee, with a control number, at participating Jeep, Ram, Dodge and Chrysler dealers. Ford’s equivalent for partner employees is the X-Plan.

I don’t work for a supplier. Is there a no-haggle price I can get?

Yes. Every dealer in the Carolina Auto Program sets one no-haggle price for program drivers, the same for everyone, before you book. Half a day in the off-road trim on the Carova beach is what qualifies you, the price comes on a 30-day certificate, and if it is beaten in writing within the 30 days the $325 is refunded.

Is the Carolina Auto Program connected to GM?

No. Beach 4x4 LLC is not affiliated with General Motors, Stellantis, Ford or any dealer group. The factory programs are described here from their public rules because they are what most people searching for a set price already know.

The Carolina Auto Program · Open all year

Half a day on the sand. Then the price, in writing.

Book your drive

$325 a vehicle for the full five and a half hours, any month of the year. Request a date on the main page and we confirm by email the same day, with the booking link and the online license and insurance check. Questions? Call or text (252) 564-4218.

How it works

Keys at the Hilton Garden Inn in Kitty Hawk, half a day up North Carolina Highway 12 and the Carova 4x4 beach, nobody riding along. That evening, the dealer’s no-haggle price on a certificate good for 30 days. The whole experience, start to finish.